marketing is one of the best tools that you can use for generating interest in
your business, improving sales and building a relationship with your audience –
as long as you do it right. In order to truly harness the power and potential
of email marketing, it is crucial that you get to grips with the psychology
behind it, and figure out how to write emails that are going to get you the
results that you want. Simply sending out newsletters for the sake of it won’t
be effective – so to avoid being disappointed, here are some tips and
strategies that you can use to get your readers to sit up and take notice.
#1. Give a Good Reason to
In order to
get conversions in the first place, it’s imperative that you have a list of active
email subscribers. And, the best way to do this is to make sure that you are giving people a great reason to
choose to opt in
and sign up for receiving regular emails from you. Simply saying ‘sign up for
our newsletter’ isn’t all that appealing, and with the amount of spam arriving
in our inboxes these days, most people won’t sign up for the sake of it. So,
choose people with value and give them an incentive for signing up, such as a
discount off their first order with you as a thank you.
#2. Have Clear Goals and
Stick to Them:
What is it
that you want your email newsletter to accomplish? This should be one of the
very first questions that you ask yourself before you get started with writing
content and sending it out to your subscribers. If you don’t know the answer to
this question, then you’re going to find it difficult to direct your
subscribers in the right direction. Some common goals for email newsletters
include improving sales, increasing a social media following, driving traffic
to a website or landing page, increasing e-book downloads, or promoting a new
service or product.
#3. Get Emails Opened:
craft an amazing marketing email or email newsletter, but the truth is that
half the battle is in getting it opened in the first place. Millions of emails sit
unopened, or worse – deleted as soon as they land in an inbox – so you will
need to put the effort into ensuring that something about your emails stands
out to the reader so much that they will want to open them. Spend some time
working on interesting subject lines that entice your reader to click.
#4. Put Mobiles First:
don’t forget that around half of people are now using their smartphones more
than laptop and desktop PCs to check their emails, so it’s important that your
email newsletters cater to this. Emails that don’t read well on a smartphone
are not going to be a great hit with your readers. Head to a resource like
Sendinblue to check out some sample newsletters that work well on both PCs and
smartphones. Sendinblue can also help you automate your campaigns and track
your conversions in real time.
newsletters can be an awesome way of building the relationship between your
brand and customers, but it’s crucial that you have a strong strategy.