Four Strategies for Email Newsletters That Get Results

Email marketing is one of the best tools that you can use for generating interest in your business, improving sales and building a relationship with your audience – as long as you do it right. In order to truly harness the power and potential of email marketing, it is crucial that you get to grips with the psychology behind it, and figure out how to write emails that are going to get you the results that you want. Simply sending out newsletters for the sake of it won’t be effective – so to avoid being disappointed, here are some tips and strategies that you can use to get your readers to sit up and take notice.

#1. Give a Good Reason to Opt In:

In order to get conversions in the first place, it’s imperative that you have a list of active email subscribers. And, the best way to do this is to make sure that you are giving people a great reason to choose to opt in and sign up for receiving regular emails from you. Simply saying ‘sign up for our newsletter’ isn’t all that appealing, and with the amount of spam arriving in our inboxes these days, most people won’t sign up for the sake of it. So, choose people with value and give them an incentive for signing up, such as a discount off their first order with you as a thank you.

#2. Have Clear Goals and Stick to Them:

What is it that you want your email newsletter to accomplish? This should be one of the very first questions that you ask yourself before you get started with writing content and sending it out to your subscribers. If you don’t know the answer to this question, then you’re going to find it difficult to direct your subscribers in the right direction. Some common goals for email newsletters include improving sales, increasing a social media following, driving traffic to a website or landing page, increasing e-book downloads, or promoting a new service or product.

#3. Get Emails Opened:

You can craft an amazing marketing email or email newsletter, but the truth is that half the battle is in getting it opened in the first place. Millions of emails sit unopened, or worse – deleted as soon as they land in an inbox – so you will need to put the effort into ensuring that something about your emails stands out to the reader so much that they will want to open them. Spend some time working on interesting subject lines that entice your reader to click.

#4. Put Mobiles First:

Finally, don’t forget that around half of people are now using their smartphones more than laptop and desktop PCs to check their emails, so it’s important that your email newsletters cater to this. Emails that don’t read well on a smartphone are not going to be a great hit with your readers. Head to a resource like Sendinblue to check out some sample newsletters that work well on both PCs and smartphones. Sendinblue can also help you automate your campaigns and track your conversions in real time.

Email newsletters can be an awesome way of building the relationship between your brand and customers, but it’s crucial that you have a strong strategy.