The books that’ll ensure a head start when setting up a tech start-up

Everyone wants a head start when they set up their new business. Knowledge is power and being one step ahead is vital in business. So, what do you need to know?

From how to implement effective internal communication to keeping on top of industry trends in your sector, this must-read list features the top books you need in your possession if you want to run a successful tech business…

The Start-Up: It’s a Blood Sport

Written by Warren Kirby, this book shows you the science and practicality behind making your start-up a commercial success. Covering six, crucial themes, you’ll learn what is truly important in business including: strategy, development, creativity, engineering, finance, processes, and staff.

Whether you’re B2B or B2C, this book is for you. Showing you how to tackle the obstacles in front of you as you grow your new company, The Start-Up: It’s a Blood Sport is a bible for tenacious and determined business people.

Bold: How to Go Big, Create Wealth and Impact the World

The collaboration of Peter Diamandis and Steven Kotler has proved to be a great pairing. Divided into three sections, the first walks you through how new firms transform from ‘initial concept’ to ‘multi-million-pounds business’. What’s more, you’ll learn how innovations like 3D printing and robots could impact on development in the sector.

Pick up advice directly from the most successful figures in business, before digesting some actionable measures you can. For tips on creating innovative campaigns to accelerate the growth of your company, this book should be top of your list.

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

The speed at which technology is advancing there is always something new just around the corner With this book, you get a glimpse of the next three decades, such as how technological forces will connect, mix and rely on each other — essential to know if any of these trends relate to your company.

Kevin Kelly discusses concurrent technologies such as AI, VR and the effects of technology. How will these parts of technology affect how we live, work and purchase goods? If you want to stay ahead, these are things you need to know.

How Google Works

Google is something that everyone can take inspiration from, no matter what industry you’re in. But just how exactly has it become the giant it is?

Brought to you by Google executives, Eric Schmidt and Jonathan Rosenberg, this book explores strategy, culture, business philosophy, and the crucial decisions that have made the brand. Instil Google’s innovation and spirit in your new venture with How Google Works!

Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping Our Future

Who better to take inspiration than from a man who is trying to achieve something that nobody has managed to do before. We all need inspiration sometimes, particularly when starting out in business, which can be tough at first. If you’re in the tech industry, you have to read up on the incredible Elon Musk. Born in South Africa, he’s the innovator behind PayPal, Tesla, SpaceX, and SolarCity. Determined to send people to space, help the planet and colonise Mars while making money, Musk has a captivating outlook and character that may change how you even deal with day-to-day business opportunities.

Musk started his career with a tough upbringing, but opposing this, he excelled academically, before launching two dot-com successes — including PayPal. Opting to go it alone and investing in rockets and electric cars, technology took over Musk’s life and this book by reporter, Ashlee Vance, details the exciting, whirlwind personal and business life of Elon Musk.

The Upstarts

Brad Stone unravels an inspiring story of determination and innovation in the face of immense competition with this insight into two of the globe’s biggest businesses: Uber and Airbnb. You’re now an entrepreneur and this book will help you make a standout brand that people will remember. From how people travel to what they expect from accommodation, Uber and Airbnb are true innovators that have altered consumer behaviour. What can your business do to change the world?

Conscious Capitalism

Could capitalism be considered a good thing? Or is it always just a way for the rich to become richer? This book looks to dispel the theory that capitalism is only for the ‘people at the top’.

External communication for a business is essential. With details about UPS, Google and Amazon, Conscious Capitalism looks at infusing your business with positivity and a good workplace culture.

Values such as creativity and innovation is vital in your employees when starting up a new tech business. Conscious Capitalism will help you achieve this and steer your business to a positive future that not only turns a profit, but also attracts quality employees who are looking for a positive place to work and develop their skills.

Networking Like a Pro

Your business will stagnate if you fail to network within your industry and gain insights from likeminded businesspeople. Need a few tips to boost your skills and confidence? This is it.

From identifying who to approach and the conversations you should be having, Networking Like a Pro gives you the tools to boost and perfect your networking strategy, making invaluable business connections that may make the difference between success and failure in the future.


This guide was created by Where The Trade Buys Print, a leading provider of printed brochures.