Take a look at any list of startups at the very start of
their company lives and you will notice that they all tend to be highly
specialised. No one launches a business with a view to cover as many bases as
possible from the start, though this may be their aim at the beginning. Here
are some of the reasons why startups are so specialised.
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Answering a Specific
One of the primary reasons why startups are so specialised
at the start of their lives is because they have been formed to answer one
specific problem. Many business owners launch their ventures because they find
a precise gap in the market and they want to make sure that they are able to
meet the needs of the public here.
The reaching out to other companies and the ability to build
multiple specialities will come with time. The primary mission of a startup
will be to develop the initial concept and get it to the point where it can be
marketed to the target demographic. A general approach is
not going to be the right one in this crucial early stage.
from Key Figures
When getting a product or service to the stage where it can
be marketed is going to be crucial for a startup. To do so, they are going to
need to make sure they are covered in several basic areas. For example,
investors are not going to just jump at a company without reason. Top advisors
Ventures and Passion Capital need to see something in the startup
that is worth investment.
Often, this comes down to the specialism of the startup.
Since they are occupying a niche in the market, the investors can often
recognise whether this is an area worth pursuing or not. They can then offer
help or choose to turn away if they see nothing of value.
Offering a Step Up
While people at all stages of their careers will go to work
for startups, you will also often find graduates using a startup as the first
rung in their career ladder. Due to this, you will often find a startup to be
quite specialised because they are trying to target someone of a specific
For example, a tech startup will most likely want to attract
a computing science graduate over another discipline. Though roles may emerge
in the company at other points, the early work will need to be handled by those
who know what they are doing. Graduates in a relevant discipline are a great
All the best startups have begun life as a small company
with just one or two goals. Take Amazon as the perfect example – it was an
online bookstore that has since flourished into the corporate empire it is now.
No matter what industry it occupies, you will always find that a startup will
focus on making its initial business as defined and stable as possible before
beginning to expand.